IRL PLAYground Toybox

IRL PLAYground Toybox is a platform that transforms any toy, from distributors, manufacturers, or independent designers, into a narrative anchor within an AI-enabled ecosystem of play and learning.

The Toybox responds to a shifting landscape where distributors are pushed away from schools and teachers lack direct tools to connect play with pedagogy. By turning toys into interfaces for stories, ecologies, and systems, the Toybox expands the imaginary of what technologies of play can be.

Toys as World Building Devices

Every object becomes a gateway. Through photogrammetry and model training, the Toybox generates adaptive story worlds around toys, linking them to lessons and cultural contexts. Whether modular building sets, domestic artefacts, or crafted tools, toys are reframed as interfaces to an embedded rather than standalone products.

Built for Educators

The Toybox foregrounds teachers as its primary users. It integrates directly into the classroom, offering play-based pathways that reduce administrative burden while enriching discovery. By decoupling toys from distribution bottlenecks, the platform gives educators a direct channel to integrate and reimagine play across subjects and age groups.

Expanding the Imaginary of Play

Current educational technologies often reduce play to screens or gamified content. Toybox sustains a broader imaginary, showing how toys can become living infrastructures for learning, linking material and cultural knowledge into adaptive experiences.

From Products to Systems

IRL PLAYground Toybox is not a catalogue or marketplace, but a system builder. By weaving together toys from any source with AI-driven storytelling and adaptive learning, it creates a shared platform for play-based education. The Toybox positions toys as part of a connected ecology, enabling new forms of imagination in both classrooms and homes.